Emoji are in! Don't get caught in the dust!
Who's using them...
What are others saying...
"Email was a late bloomer for emoji use but has taken off in recent months with an over 7,100% increase compared to last year."
"Emoji use has skyrocketed as both individuals and brands embrace them—so much so that Oxford Dictionaries named an emoji Word of the Year after seeing over a 3x increase in use in 2015 versus the previous year."
-Emoji Are Now Used In 777% More Campaigns Than Last Year, Jesse Tao see full article.
"2.3 trillion mobile messages that incorporate Emoji will be sent this year."
"Emoji enabled Ads generate approximately 20X Higher Click-Through Rates than the Industry Standard."
-2016 Emoji Report, Emogi.com see full report
Emoji Marketing Takeaways...
1. SOMETIMES IT PAYS TO JUMP ON THE BANDWAGON.
If you see your customers are engaged with something that’s become mainstream, consider finding a way to interject your brand. We’re talking about emojis in this case, but it wasn’t too long ago we were talking about Facebook and Twitter in the same way.
2. KEEP IT SIMPLE.
Don’t lose sight of the key idea behind emojis—to relay information in a quick, easy and understandable way. So you want to make sure you’re leveraging that element with your messaging and not just using them because you think “hey, young people are using emojis!” Use emojis in a way that’s going to make your message more impactful.